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United States
Consumer behaviour
51
Konsumentenverhalten
51
Perception
16
Wahrnehmung
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Theorie
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Theory
11
Experiment
9
Marketing management
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Market research
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Advertising effects
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Psychology of advertising
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Werbepsychologie
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Werbewirkung
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Economics department
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Food
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Lebensmittel
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Wirtschaftshochschule
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Cause-Related Marketing
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Cause-related marketing
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Emotion
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Marketingtheorie
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USA
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Brand image
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Krishna, Aradhna
4
Elder, Ryan S.
2
Aydinoglu, Nilufer Z.
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Slemrod, Joel
1
Wansink, Brian
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
International tax and public finance
1
Sensory marketing : research on the sensuality of products
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ECONIS (ZBW)
4
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The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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2
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
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3
The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
Saved in:
4
Behavioral public finance : tax design as price presentation
Krishna, Aradhna
;
Slemrod, Joel
- In:
International tax and public finance
10
(
2003
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10001761755
Saved in:
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