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The significance of the women's movement to marketing : a lifestyle analysis
Venkatesh, Alladi - 1985
Persistent link: https://www.econbiz.de/10013467921
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Positioning SMEs with a lone designer : a qualitative study of small design firms
Chen, Steven; Schiele, Kristen - In: Journal of marketing theory and practice 25 (2017) 3, pp. 213-233
Persistent link: https://www.econbiz.de/10011738261
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From marketing to the market : a call for paradigm shift
Venkatesh, Alladi; Peñaloza, Lisa - In: Does marketing need reform? : fresh perspectives on the …, (pp. 134-150). 2006
Persistent link: https://www.econbiz.de/10003430134
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Opportunism in co-production : implications for value co-creation
Ertimur, Burçak; Venkatesh, Alladi - In: Australasian marketing journal 18 (2010) 4, pp. 256-263
Persistent link: https://www.econbiz.de/10008738286
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Food for thought : a study of food consumption in postmodern US culture
Kniazeva, Maria; Venkatesh, Alladi - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 419-435
Persistent link: https://www.econbiz.de/10003617619
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Digitizing physical objects in the home
Venkatesh, Alladi; Dunkle, Debora - In: The Routledge companion to digital consumption, (pp. 13-27). 2013
Persistent link: https://www.econbiz.de/10009689961
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An emerging distributed work arrangement : an investigation of computer-based supplemental work at home
Venkatesh, Alladi - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1687-1706
Persistent link: https://www.econbiz.de/10001136389
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A post-adoption analysis of computing in the home
Venkatesh, Alladi - In: Journal of economic psychology : research in economic … 8 (1987) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10001043213