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United States
Consumer behaviour
83,644
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81,194
Social Web
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20,762
Brand management
17,743
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17,330
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10,869
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8,027
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6,043
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5,935
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5,648
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5,639
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5,610
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4,870
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4,838
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4,726
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4,677
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4,666
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4,601
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4,178
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17
Tucker, Catherine
17
Stavins, Joanna
16
Einav, Liran
14
Jang, Soocheong
14
Gentzkow, Matthew Aaron
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Bronnenberg, Bart J.
12
Han, Heesup
12
Richards, Timothy J.
12
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12
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11
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11
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11
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10
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Roe, Brian
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10
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9
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9
Choi, Yung Kyun
9
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9
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9
Lennon, Sharron J.
9
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9
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9
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9
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8
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Council on Consumer Interests
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Arthur D. Little, Inc
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1
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1
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Working paper / National Bureau of Economic Research, Inc.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of advertising research
93
NBER working paper series
86
Psychology & marketing
82
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80
Journal of retailing and consumer services
75
Journal of advertising : official publication of the American Academy of Advertising
65
International journal of hospitality management
62
Journal of fashion marketing and management
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
American journal of agricultural economics
54
Journal of marketing theory and practice
46
The journal of consumer marketing
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
The American economic review
41
The journal of brand management : an international journal
40
International journal of consumer studies
37
Journal of international consumer marketing
37
International journal of sport management and marketing : IJSMM
34
Journal of consumer behaviour : an international research review
34
Journal of marketing
34
American economic journal : a journal of the American Economic Association
33
International journal of advertising : the quarterly review of marketing communications
31
Journal of travel and tourism marketing
31
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of sport management : the official journal of the North American Society of Sport Management
29
The journal of product & brand management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Journal of promotion management : JPM
25
Journal of the Academy of Marketing Science
25
Applied economics
24
Services marketing quarterly
24
European journal of marketing : EJM
23
Journal of business ethics : JOBE
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
23
The review of economics and statistics
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ECONIS (ZBW)
6,403
USB Cologne (EcoSocSci)
14
RePEc
8
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
3
Brand
experience and
brand
implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
4
Social information in Facebook news feed ads : effects of personal relevance and
brand
familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
5
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
6
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
7
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
8
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
9
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
10
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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