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Ownership structure of publicly traded newspaper companies and their financial performance
An, Soontae; Jin, Hyun Seung; Simon, Todd F. - In: The journal of media economics 19 (2006) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10003311610
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Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae; Jin, Hyun Seung; Brown, Jane D. - In: Health marketing quarterly 26 (2009/10) 4, pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
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Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd F. - In: Psychology & marketing 26 (2009) 6, pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
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Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: The evolution of integrated marketing communications : …, (pp. 45-63). 2011
Persistent link: https://www.econbiz.de/10009232924
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Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10013362272