//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Accommodating ethnic minority...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Advertising
22
Werbung
20
Consumer behaviour
16
Konsumentenverhalten
14
Marketing
13
Advertising effects
12
Werbewirkung
12
USA
10
International marketing
9
Marketing management
9
Marketingmanagement
8
Strategisches Management
8
Beziehungsmarketing
7
Bibliometrics
7
Bibliometrie
7
Brand management
7
Markenführung
7
Nonprofit organization
7
Nonprofit-Organisation
7
Relationship marketing
7
Emotion
6
Internationales Marketing
6
Nonprofit marketing
6
Nonprofit-Marketing
6
Fundraising
4
Gender
4
Globalization
4
Services marketing
4
Wettbewerbsvorteil
4
Brand image
3
Charitable organization
3
China
3
Competitive advantage
3
Customer satisfaction
3
Forschung
3
Gemeinnützige Organisation
3
Globalisierung
3
Internet marketing
3
Lieferantenmanagement
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
10
Author
All
Ford, John B.
9
Merchant, Altaf
3
Arndt, Aaron
1
Bartier, Anne-Laure
1
Crittenden, Victoria Lynn
1
Evans, Kenneth R.
1
Farris, Paul W.
1
Friedman, Mike
1
Karande, Kiran
1
Khantimirov, Denis
1
Kirchner, Theresa A.
1
LaTour, Michael S.
1
Landry, Timothy D.
1
Mady, Sarah
1
Pongpatipat, Chatdanai
1
Reichert, Tom
1
West, Douglas C.
1
more ...
less ...
Published in...
All
Journal of advertising research
4
International journal of nonprofit and voluntary sector marketing
1
International marketing review
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Leadership in nonprofit organizations ; Vol. 1
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
2
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Saved in:
3
The arts and nonprofit organizations
Kirchner, Theresa A.
;
Ford, John B.
-
2011
Persistent link: https://www.econbiz.de/10008808666
Saved in:
4
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Saved in:
5
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
6
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
7
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
8
Dissatisfaction after service failures as a realized transaction risk : customer opportunism as a function of external and internal rewards
Khantimirov, Denis
;
Karande, Kiran
;
Ford, John B.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132180
Saved in:
9
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
10
The impact of salesperson credibility-building statements on later stages of the sales encounter
Arndt, Aaron
;
Evans, Kenneth R.
;
Landry, Timothy D.
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10010338159
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->