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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas (contributor) - In: Industrial marketing management : the international … 47 (2015), pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
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Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas; Liozu, Stephan - In: Industrial marketing management : the international … 47 (2015), pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
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Business-to-business marketing : relationships, systems and communications
Fill, Chris; Fill, Karen E. - 2005
Persistent link: https://www.econbiz.de/10002062860
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The strategy and tactics of pricing : a guide to profitable decision making
Nagle, Thomas T. - 1987
Persistent link: https://www.econbiz.de/10000083259
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324
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Why popcorn costs so much at the movies : and other pricing puzzles
McKenzie, Richard B. - 2008 - 1. Ed.
Persistent link: https://www.econbiz.de/10003597364
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The Oxford handbook of pricing management
Özer, Özalp (ed.); Phillips, Robert L. (contributor);  … - 2012 - 1. ed., 1. impr.
Persistent link: https://www.econbiz.de/10009550843
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The Oxford handbook of pricing management
Özer, Özalp (ed.); Phillips, Robert L. (ed.) - 2012 - 1. ed.
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.
Persistent link: https://www.econbiz.de/10012669701