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Handbook of modern marketing
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47,266
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5,902
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Glaeser, Edward L.
291
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289
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247
Heckman, James J.
235
Gupta, Rangan
225
Cutler, David M.
224
Freeman, Richard B.
221
Auerbach, Alan J.
217
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208
Gruber, Jonathan
206
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204
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203
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198
Goldin, Claudia
195
Katz, Lawrence F.
194
Stulz, René M.
193
Cebula, Richard J.
192
Hanson, Gordon H.
188
Haltiwanger, John C.
187
Mitchell, Olivia S.
186
Kotlikoff, Laurence J.
182
Caporale, Guglielmo Maria
179
Feldstein, Martin S.
176
Burkhauser, Richard V.
171
Currie, Janet M.
166
Card, David E.
163
Fairlie, Robert W.
163
Viscusi, W. Kip
163
Wise, David A.
162
Gil-Alaña, Luis A.
161
Slemrod, Joel
159
Acemoglu, Daron
156
Hamermesh, Daniel S.
156
Borjas, George J.
153
Bloom, Nicholas
152
Audretsch, David B.
149
Gordon, Robert J.
146
Jorgenson, Dale Weldeau
145
Calomiris, Charles W.
140
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1,859
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1,819
The review of economics and statistics
1,432
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1,375
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1,317
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American journal of agricultural economics
1,289
Applied economics
1,183
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1,179
Economic review
928
Journal of banking & finance
876
Southern economic journal
866
Finance and economics discussion series
865
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Economics letters
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Economic inquiry : journal of the Western Economic Association International
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National tax journal
845
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808
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CESifo working papers
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Journal of money, credit and banking : JMCB
723
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
680
The journal of law & economics
646
The quarterly journal of economics
643
Challenge
605
American economic journal : a journal of the American Economic Association
603
Health affairs : at the intersection of health, health care, and policy
599
ILR review : the journal of work and policy
594
Journal of labor economics
546
Journal of monetary economics
533
European journal of operational research : EJOR
525
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Journal of economic issues : jei
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ECONIS (ZBW)
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2,838
RePEc
1,731
EconStor
347
BASE
163
ArchiDok
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1
"
Marketing
theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
2
Marketing
: principles and perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
-
2007
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
Saved in:
3
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
4
Marketing
in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
5
Allocating
marketing
resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
6
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
7
Optimal allocation of
marketing
mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
8
Strategic allocation of
marketing
resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
9
The effects of transacation-specific investments in
marketing
channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Saved in:
10
Allocating
marketing
resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
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