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A framework for marketing management

Kotler, Philip - 2003 - 2. ed.

Persistent link: https://www.econbiz.de/10001684851

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

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Legends in marketing: Gerald Zaltman

Zaltman, Gerald - 2018

-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …

Persistent link: https://www.econbiz.de/10011801704

Marketing management

Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.

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Marketing management

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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...