History of marketing thought
edited by Mark Tadajewski and D.G. Brian Jones
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Tadajewski, Mark (ed.) ; Jones, D. G. Brian (ed.) |
| Publisher: |
Los Angeles : SAGE Publications |
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | USA | United States | Geschichte |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mehrbändiges Werk ; Multi-volume publication ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Umschlagtitel: The $history of marketing thought Abweichender Titel der monografischen Reihe auf dem Umschlag: SAGE library in marketing |
| ISBN: | 1-84787-001-5 ; 978-1-84787-001-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534832