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An empirical investigation of the dynamic effect of Marlboro's permanent pricing shift
Chen, Tao; Sun, Baohong; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 740-758
Persistent link: https://www.econbiz.de/10003885059
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Why do consumers buy extended service contracts?
Chen, Tao; Kalra, Ajay; Sun, Baohong - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
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A simple test for distinguishing between internal reference price theories
Erdem, Tülin; Katz, Michael L.; Sun, Baohong - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
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Ushering buyers into electronic channels : an empirical analysis
Langer, Nishtha; Forman, Christopher; Kekre, Sunder; … - In: Information systems research : ISR 23 (2012) 4, pp. 1212-1231
Persistent link: https://www.econbiz.de/10009718050
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The role of stated intentions in new product purchase forecasting
Hsiao, Cheng; Sun, Baohong; Morwitz, Vicki G. - In: Econometric models in marketing, (pp. 11-28). 2002
Persistent link: https://www.econbiz.de/10001657439