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United States
Theorie
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29
Consumer behaviour
22
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22
Beziehungsmarketing
15
Relationship marketing
15
Distribution channel
7
Preismanagement
7
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Vertriebsweg
7
Learning process
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Lernprozess
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Advertising
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Asymmetric information
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Asymmetrische Information
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Product quality
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Brand choice
3
Competition
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Sun, Baohong
5
Chen, Tao
2
Erdem, Tülin
1
Forman, Christopher
1
Hsiao, Cheng
1
Kalra, Ajay
1
Katz, Michael L.
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Kekre, Sunder
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Langer, Nishtha
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Econometric models in marketing
1
Information systems research : ISR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
5
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1
An empirical investigation of the dynamic effect of Marlboro's permanent pricing shift
Chen, Tao
;
Sun, Baohong
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 740-758
Persistent link: https://www.econbiz.de/10003885059
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2
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
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3
A simple test for distinguishing between internal reference price theories
Erdem, Tülin
;
Katz, Michael L.
;
Sun, Baohong
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
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4
Ushering buyers into electronic channels : an empirical analysis
Langer, Nishtha
;
Forman, Christopher
;
Kekre, Sunder
; …
- In:
Information systems research : ISR
23
(
2012
)
4
,
pp. 1212-1231
Persistent link: https://www.econbiz.de/10009718050
Saved in:
5
The role of stated intentions in new product purchase forecasting
Hsiao, Cheng
;
Sun, Baohong
;
Morwitz, Vicki G.
- In:
Econometric models in marketing
,
(pp. 11-28)
.
2002
Persistent link: https://www.econbiz.de/10001657439
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