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The role of leaders in internal marketing
Wieseke, Jan; Ahearne, Michael; Lam, Son K.; Dick, Rolf van - In: Journal of marketing 73 (2009) 2, pp. 123-145
Persistent link: https://www.econbiz.de/10003820612
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Toward a contingency framework of interpersonal influence in organizational identification diffusion
Kraus, Florian; Ahearne, Michael; Lam, Son K.; Wieseke, Jan - In: Organizational behavior and human decision processes : … 118 (2012) 2, pp. 162-178
Persistent link: https://www.econbiz.de/10009568854
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An analysis of real world TV advertising tests : a 15-year update
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M. - In: Journal of advertising research 47 (2007) 3, pp. 341-353
Persistent link: https://www.econbiz.de/10003611067
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A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358
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Extrinsic versus intrinsic approaches to managing a multi-brand salesforce : when and how do they work?
Gillespie, Erin Adamson; Noble, Stephanie M.; Lam, Son K. - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 707-725
Persistent link: https://www.econbiz.de/10011614086
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Managing sales teams in a virtual environment
Rapp, Adam; Ahearne, Michael; Mathieu, John E.; Rapp, Tammy - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 213-224
Persistent link: https://www.econbiz.de/10008664541