//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product placement versus tradi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
83,183
Konsumentenverhalten
80,703
Brand management
17,685
Markenführung
17,271
Marketingmanagement
17,104
Marketing management
16,515
Theorie
12,011
Theory
11,842
Brand image
11,178
Relationship marketing
11,097
Markenimage
11,064
Beziehungsmarketing
11,052
Werbewirkung
8,006
Advertising effects
7,780
Online-Marketing
6,992
Internet marketing
6,912
USA
6,823
Deutschland
6,804
Markenartikel
6,619
Brand
6,571
Germany
6,405
Social Web
6,283
Social web
6,277
Customer satisfaction
6,107
Kundenzufriedenheit
5,934
Marketing
5,921
Online-Handel
5,775
Online retailing
5,764
Werbung
5,396
Advertising
5,374
Einzelhandel
4,685
Retail trade
4,621
Service quality
4,619
Dienstleistungsqualität
4,569
Electronic Commerce
4,141
E-commerce
3,974
Experiment
3,606
Verbraucherverhalten
3,595
Emotion
3,534
more ...
less ...
Online availability
All
Undetermined
1,102
Free
615
Type of publication
All
Article
4,634
Book / Working Paper
1,889
Journal
13
Type of publication (narrower categories)
All
Article in journal
4,127
Aufsatz in Zeitschrift
4,127
Graue Literatur
903
Non-commercial literature
903
Arbeitspapier
753
Working Paper
753
Aufsatz im Buch
486
Book section
486
Hochschulschrift
191
Thesis
164
Collection of articles of several authors
121
Sammelwerk
121
Case study
101
Fallstudie
101
Lehrbuch
74
Textbook
67
Collection of articles written by one author
55
Sammlung
55
Aufsatzsammlung
45
Reprint
37
Glossar enthalten
27
Glossary included
27
Conference paper
25
Konferenzbeitrag
25
Konferenzschrift
25
Bibliografie enthalten
22
Bibliography included
22
Guidebook
21
Ratgeber
21
Conference proceedings
18
Systematic review
16
Übersichtsarbeit
16
Amtsdruckschrift
12
Government document
12
Bibliografie
11
Fallstudiensammlung
10
Interview
6
Handbook
5
Handbuch
5
No longer published / No longer aquired
5
more ...
less ...
Language
All
English
6,382
German
137
French
16
Undetermined
5
Spanish
1
Swedish
1
Author
All
Kaiser, Harry M.
30
Lusk, Jayson L.
20
Kotler, Philip
16
Stavins, Joanna
16
Einav, Liran
14
Jang, Soocheong
14
McFadden, Daniel
13
Richards, Timothy J.
13
Schuh, Scott
13
Tucker, Catherine
13
Agarwal, Sumit
12
Allcott, Hunt
12
Goldfarb, Avi
12
Han, Heesup
12
Mueller, Barbara
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Bronnenberg, Bart J.
11
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Cawley, John H.
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Knittel, Christopher R.
10
Kolstad, Jonathan
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Barber, Nelson
9
Blankson, Charles
9
Calantone, Roger J.
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Schroeder, Ted C.
9
more ...
less ...
Institution
All
National Bureau of Economic Research
62
American Marketing Association
18
IGI Global
6
Friedrich-Schiller-Universität Jena
5
American Management Association
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
258
Journal of consumer research : JCR ; an interdisciplinary bimonthly
157
Journal of business research : JBR
95
Journal of advertising research
91
Psychology & marketing
83
Journal of retailing and consumer services
74
Journal of advertising : official publication of the American Academy of Advertising
64
International journal of hospitality management
62
NBER working paper series
61
American journal of agricultural economics
57
Journal of fashion marketing and management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of marketing
48
Journal of marketing theory and practice
46
The journal of consumer marketing
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
The American economic review
38
The journal of brand management : an international journal
38
International journal of consumer studies
37
Journal of international consumer marketing
37
International journal of sport management and marketing : IJSMM
35
Journal of consumer behaviour : an international research review
33
Journal of the Academy of Marketing Science
33
American economic journal : a journal of the American Economic Association
32
European journal of marketing : EJM
31
International journal of retail & distribution management
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of sport management : the official journal of the North American Society of Sport Management
30
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
28
The journal of product & brand management
28
Discussion paper / Centre for Economic Policy Research
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of business ethics : JOBE
25
Journal of food products marketing
25
Journal of marketing management : MM
25
Services marketing quarterly
24
Applied economics
23
Journal of promotion management : JPM
23
Journal of travel and tourism marketing
23
more ...
less ...
Source
All
ECONIS (ZBW)
6,517
USB Cologne (EcoSocSci)
12
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
-
10
of
6,536
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
4
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
5
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
6
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
7
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
8
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
9
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
10
The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->