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United States
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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Markenartikel
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Brand
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Brand image
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Markenimage
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Markentransfer
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Personality psychology
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Product counterfeiting
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Advertising
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Beziehungsmarketing
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Cultural identity
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Customer satisfaction
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Emotion
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Experiment
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Kundenzufriedenheit
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Market research
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Marketing
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Multilingualism
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Multinationales Unternehmen
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USA
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Ahluwalia, Rohini
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Dommer, Sara Loughran
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Torelli, Carlos J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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2
Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands
Dommer, Sara Loughran
;
Swaminathan, Vanitha
;
Ahluwalia, …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010226748
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