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Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob; Xiang, Zheng - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
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Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.; Van Zyl, Cinà - In: Electronic commerce research 13 (2013) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030
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Website and social media usage : implications for the further development of wine tourism, hospitality, and the wine sector
Alonso, Abel Duarte; Bressan, Alessandro; O'Shea, Michelle - In: Tourism planning & development 10 (2013) 3, pp. 229-248
Persistent link: https://www.econbiz.de/10009790304
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Revealing the persuasive power of Facebook : evidence from a natural field experiment in tourism destination marketing
Barnes, James; Coatney, Kalyn T. - In: The southern business & economic journal 45 (2022) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10014455322
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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Social media marketing : tools and techniques
Prasad, Priyanka; Saigal, Pooja - In: Application of gaming in new media marketing, (pp. 202-214). 2019
Persistent link: https://www.econbiz.de/10011914193
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Market segmentation and the impact of online media
Shaw, Alan - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10009308823
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Interactive or reactive? : marketing with Twitter
Burton, Suzan; Soboleva, Alena - In: The journal of consumer marketing 28 (2011) 7, pp. 491-499
Persistent link: https://www.econbiz.de/10009407512