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Evaluative conditioning procedures and the resilience of conditioned brand attitudes

Sweldens, Steven; Van Osselaer, Stijn M. J.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 473-489

Persistent link: https://www.econbiz.de/10008662501

Work or fun? : how task construal and completion influence regulatory behavior

Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 967-983

Persistent link: https://www.econbiz.de/10009006656

The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information

Mohr, Gina S.; Lichtenstein, Donald R.; Janiszewski, … - In: Journal of marketing 76 (2012) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10009729591

Hedonic eating goals and emotion : when sadness decreases the desire to indulge

Salerno, Anthony; Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 135-151

Persistent link: https://www.econbiz.de/10010380997

A lot of work or a work of art : how the structure of a customized assembly task determines the utility derived from assembly effort

Buechel, Eva C.; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 960-972

Persistent link: https://www.econbiz.de/10010253784

Letting good opportunities pass us by : examining the role of mind-set during goal pursuit

Bayuk, Julia Belyavsky; Janiszewski, Chris A.; LeBoeuf, … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 570-583

Persistent link: https://www.econbiz.de/10008747741

Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference

Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10008806373

Finding commercially attractive user innovations : a test of lead user theory

Franke, Nikolaus (contributor); Hippel, Eric von (contributor) - 2005

Firms and governments are increasingly interested in learning to exploit the value of lead user innovations for commercial advantage. Improvements to lead user theory are needed to inform and guide these efforts. In this paper we empirically test and confirm the basic tenants of lead user...

Persistent link: https://www.econbiz.de/10003745793