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North America: the new competitive space
Taylor, Charles R. - 1991
Persistent link: https://www.econbiz.de/10000812497
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Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007
Persistent link: https://www.econbiz.de/10003478095
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Proving anti-competitive conduct in the U.S. courtroom : economic issues with the courts' opinions in Pickett v. Tyson Fresh Meats, Inc.
Taylor, Charles Robert (contributor) - In: Journal of agricultural & food industrial organization 4 (2006) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10003558390
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Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond; Franke, George R. - In: Breaking new ground in theory and practice, (pp. 375-394). 2011
Persistent link: https://www.econbiz.de/10009380999
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A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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Frameworks for systemic risk monitoring
King, Alan J.; Liechty, John C.; Rossi, Clifford V.; … - 2014
Persistent link: https://www.econbiz.de/10010354106
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A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575
Persistent link: https://www.econbiz.de/10011547644