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United States
Consumer behaviour
17
Konsumentenverhalten
11
Pricing strategy
10
Preis
7
Preismanagement
7
Price
7
Social media
5
Pricing
3
Trust
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Brand management
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Customer satisfaction
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Electronic commerce
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Perception
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Price location
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USA
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Wahrnehmung
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Werbewirkung
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Yield
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pricing
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Airline
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B2C e‐commerce
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Behavioral price research
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Betriebliche Standortwahl
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Blog readers
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Coulter, Keith S.
2
Choi, Pilsik
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Coulter, Robin A.
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Monroe, Kent B.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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2
Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
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