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Wowability : how to achieve it and why it matters
Syed, Imran - 2008
Persistent link: https://www.econbiz.de/10004911105
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Customer genius : becoming a customer-centric business
Fisk, Peter - 2009
Persistent link: https://www.econbiz.de/10004931798
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Content-Interaktionsbeziehungen im Internet : Ausgestaltung und Erfolg
Thies, Silvia - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002570404
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Der Wettlauf um den Internetkunden : die bahnbrechende Studie zu Kundenprofilen im World Wide Web
Modahl, Mary - 2000
Persistent link: https://www.econbiz.de/10001480710
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Electronic Business
Wirtz, Bernd W. - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001487189
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Electronic Commerce 2018 : A Managerial and Social Networks Perspective
Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - 9th ed. 2018
networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain … non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating … the Internet of Things -- Chapter 7. Intelligent (Smart) E-Commerce -- Chapter 8. Social Commerce: Foundations, Social …
Persistent link: https://www.econbiz.de/10012396634
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Electronic commerce 2018 : a managerial and social networks perspective
Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - Ninth edition
Persistent link: https://www.econbiz.de/10011663666
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Electronic commerce : a managerial and social networks perspective
Turban, Efraim; King, David; Lee, Jae Kyu; Liang, Ting-Peng - 2015 - Eighth edition
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...
Persistent link: https://www.econbiz.de/10010486429
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Kundenbindung durch Personalisierung im Internet : eine Analyse im Rahmen eines Interrelations-Frameworks
Poggiolini, Alessandra - 2008
Persistent link: https://www.econbiz.de/10013435845
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Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten
Treiblmaier, Horst - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003108965