Similar Search Results

Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

Wymer, Walter W. (contributor); Samu, Sridhar (contributor) - 2003

Persistent link: https://www.econbiz.de/10001678991

Huber, Frank; Regier, Stefanie; Rinino, Maxime - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003729339

Unternehmerische Sozialkampagnen - total sozial? : Eine Untersuchung am Beispiel der Krombacher Regenwald-Kampagne

Luchtefeld, Anja; Neidhart, Jörg; Schröder, Sören; … - In: PR-Kampagnen : über die Inszenierung von Öffentlichkeit, (pp. 325-336). 2009

Persistent link: https://www.econbiz.de/10003824537

Convergence of interests : producing social and business gains through corporate social marketing

Bhattacharya, C. B. (contributor); Du, Shuili (contributor); … - 2005

Persistent link: https://www.econbiz.de/10003747486

Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing

Bhattacharya, CB - 2013

Investment in corporate social initiatives is escalating in accordance with the increasing recognition of the vast potential of such initiatives. For example, although it represents only a small proportion of overall corporate expenditure on social initiatives, U.S. corporate spending on...

Persistent link: https://www.econbiz.de/10013075291