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Customer experience management and business performance
Grønholdt, Lars; Martensen, Anne; Jørgensen, Stig; … - In: International journal of quality and service sciences 7 (2015) 1, pp. 90-106
Persistent link: https://www.econbiz.de/10011300150
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Customer satisfaction and business performance
Kristensen, Kai; Martensen, Anne; Grønholdt, Lars - In: Business performance measurement : theory and practice, (pp. 279-294). 2002
Persistent link: https://www.econbiz.de/10001661978
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Prioritising investments in marketing activities to improve business performance
Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 25 (2014) 6, pp. 582-601
Persistent link: https://www.econbiz.de/10010336189
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Prioritisation of marketing investments in different types of marketing functions
Martensen, Anne; Mouritsen, Jan - In: Danish journal of management & business 79 (2015) 1, pp. 45-69
Persistent link: https://www.econbiz.de/10011441931