Successfully developing a new product, service, or production process for commercial purposes involves complex and dynamic changes, and therefore requires an organizational climate that fosters innovation. In this sense, the means by which knowledge is created and exploited in the firm...

"Designed to challenge readers to examine their own values and behaviors, "The Hero Factor" shines a light on what happens to companies when their values no longer align with their mission and helps them transform their organizations as they learn to live the values they preach"--