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Gamification as a marketing strategy for Garuda Indonesia loyalty program

Widyani, Donafeby; Casidy, Riza - 2021

Persistent link: https://www.econbiz.de/10012659418

40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis

Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173

Persistent link: https://www.econbiz.de/10012819749

Impact of loyalty program investment on firm performance : seasonal products with strategic customers

Gu, Wei; Luan, Xiaoting; Song, Yanan; Shang, Jennifer - In: European journal of operational research : EJOR 299 (2022) 2, pp. 621-630

Persistent link: https://www.econbiz.de/10013207149

The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientational and organizational performance

Kharabsheh, Radwan Alyan; Jarrar, Khalid; Simeonova, Boyka - In: Journal of strategic marketing 23 (2015) 5, pp. 423-435

Persistent link: https://www.econbiz.de/10011479432

Competitive strategy, performance appraisal and firm results

Bayo-Moriones, Alberto; Galdón-Sánchez, José Enrique; … - 2016

In this study, we address the relationship between performance appraisal and competitive strategy, as well as the impact of this relationship on firm performance. The results indicate that the adoption of developmental performance appraisal and the use of administrative performance appraisal are...

Persistent link: https://www.econbiz.de/10011502553

Performance and strategy : simultaneous equations analysis of long-lived firms

Power, Bernadette; Reid, Gavin C. - In: International journal of the economics of business 22 (2015) 3, pp. 345-377

Persistent link: https://www.econbiz.de/10011522135

Competitive strategies and improved performance of selected Nigeria telecommunication companies

Akingbade, Waidi Adeniyi - In: Journal of entrepreneurship, management and innovation … 10 (2014) 4, pp. 143-167

Persistent link: https://www.econbiz.de/10011453754

Integrative capabilities, vertical integration, and innovation over successive technology lifecycles

Helfat, Constance E.; Campo-Rembado, Miguel A. - In: Organization science : a journal of the Institute for … 27 (2016) 2, pp. 249-264

Persistent link: https://www.econbiz.de/10011459383

Relationship between competitive strategies and the success perception of Polish born globals

Baranowska-Prokop, Ewa; Sikora, Tomasz - In: International journal of management and economics 43 (2014), pp. 94-113

Persistent link: https://www.econbiz.de/10011300455

The role of multi dimensional EO in the competitive strategy : performance link

Basbeth, Firdaus; Ramli, Ainon; Muhammad Ashlyzan Bin Razik - In: Research in world economy 10 (2019) 2, pp. 20-25

Persistent link: https://www.econbiz.de/10012231481

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