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Unternehmenserfolg
Marketingmanagement
17,143
Marketing management
16,552
Marketing
3,611
Consumer behaviour
2,630
Konsumentenverhalten
2,622
Theorie
2,291
Theory
2,288
Relationship marketing
1,960
Beziehungsmarketing
1,953
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1,807
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1,751
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1,463
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1,455
USA
1,366
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1,231
Internet marketing
1,189
Strategisches Management
1,152
Firm performance
1,039
Nonprofit-Marketing
905
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903
Nonprofit marketing
897
Innovation
871
KMU
777
SME
777
Internationales Marketing
771
International marketing
759
Social Web
734
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734
Marktforschung
706
Werbung
669
Markenimage
645
Brand image
642
Advertising
619
Market research
598
Marketing theory
574
Marketingtheorie
564
Innovationsmanagement
545
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526
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Laukkanen, Tommi
8
O'Cass, Aron
8
Brettel, Malte
7
Morgan, Neil A.
7
Bodlaj, Mateja
5
Boso, Nathaniel
5
Gnizy, Itzhak
5
Hirvonen, Saku
5
Mohammad Falahat
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Cadogan, John W.
4
Chung, Henry F. L.
4
Crick, Dave
4
Didonet, Simone Regina
4
Engelen, Andreas
4
Frösén, Johanna
4
Hua, Zhongsheng
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Ke, Weiling
4
Khan, Huda
4
Liu, Hefu
4
Mahmoud, Mahmoud Abdulai
4
Morgan, Robert
4
Soewarno, Noorlailie
4
Spillan, John E.
4
Tjahjadi, Bambang
4
Wong, Ho Yin
4
Aghazadeh, Hashem
3
Anabila, Peter
3
Asseraf, Yoel
3
Barnes, Bradley R.
3
Blankson, Charles
3
Chahal, Hardeep
3
Chen, Yang
3
Crick, James M.
3
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Renessans Kapital <Moskau>
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Springer Fachmedien Wiesbaden
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Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
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Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of strategic marketing
31
The journal of business & industrial marketing
20
Cogent business & management
16
International marketing review
15
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
Journal of the Academy of Marketing Science
12
European journal of marketing : EJM
10
Marketing intelligence & planning
10
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of business innovation and research : IJBIR
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
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ECONIS (ZBW)
1,042
USB Cologne (EcoSocSci)
1
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1
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
2
Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale
Modi, Partik
;
Mishra, Debiprasad
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 548-569
Persistent link: https://www.econbiz.de/10003995640
Saved in:
3
Online media, market orientation, and financial performance in nonprofits
Levine, Helisse
;
Zahradnik, Anne G.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
Saved in:
4
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Saved in:
5
Linking marketing to nonprofit performance
Shah, Denish
;
George, Morris
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 571-583
Persistent link: https://www.econbiz.de/10012660200
Saved in:
6
Qualität, Wirtschaftlichkeit und Erfolg von Krankenhäusern : Analyse der Relevanz marktorientierter Ansätze im Krankenhausmanagement
Dietrich, Martin
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002524735
Saved in:
7
Marketing in der sozialen Marktwirtschaft : Redundanzen - Defizite - Potenziale
Zentes, Joachim
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 389-399)
.
2018
Persistent link: https://www.econbiz.de/10011741027
Saved in:
8
The contribution of marketing innovations on art organization performance : cases from the biggest art organizations in Greece
Tsourvakas, George
;
Monastiridis, Prodromos
;
Goulaptsi, …
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011618242
Saved in:
9
Market orientation and firm size : an empirical examination in UK subsidiaries
Liu, Hong
-
1993
Persistent link: https://www.econbiz.de/10000857568
Saved in:
10
Market orientation and business performance : an analysis of panel data
Narver, John C.
;
Jacobson, Robert
;
Slater, Stanley F.
-
1993
Persistent link: https://www.econbiz.de/10000877330
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