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Die Yahoo!Methode : die 10 Erfolgsgeheimnisse des bekanntesten Dienstleisters im World Wide Web
Vlamis, Anthony S.; Smith, Bob - 2001
Persistent link: https://www.econbiz.de/10001587737
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The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran; An, Enxi; Zhou, Wenkai - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
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Net ready : strategies for success in the e-conomy
Hartman, Amir; Sifonis, John; Kador, John - 2000
Persistent link: https://www.econbiz.de/10001466261
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Strategy changes and Internet firm survival
Wang, Bin - 2004
Persistent link: https://www.econbiz.de/10003778069
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Strategischer Erfolgsfaktor Informationstechnologie : Analyse des Wertbeitrags der Informationstechnologie zur Produktivitätssteigerung und Produktdifferenzierung
Moch, Dietmar - 2011
Die Informationstechnologie zählt in vielen Unternehmen zu den wichtigsten Investitionsgütern überhaupt. Aktuell zeichnet sich jedoch ein Paradigmenwechsel ab und die IT-Verantwortlichen stehen zunehmend in der Pflicht, die Ausgaben zu rechtfertigen. Dietmar Moch analysiert den Wertbeitrag...
Persistent link: https://www.econbiz.de/10014425144
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Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.; Briesch, Richard; Tseng, Peggy H. - In: The psychology of consumer and social influence : …, (pp. 137-173). 2016
Persistent link: https://www.econbiz.de/10011588998
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Examining the performance of Google and AltaVista through the lens of the Cube One framework
Kopelman, Richard E.; Chiou, Andy Y. - In: Global business and organizational excellence : a … 29 (2009/10) 6, pp. 38-49
Persistent link: https://www.econbiz.de/10008660346
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The power of triple contexts on customer-based brand performance : a comparative study of Baidu and Google from Chinese netizens' perspective
Yang, Deli; Sonmez, Mahmut; Li, Qinghai; Duan, Yibing - In: International business review : the official journal of … 24 (2015) 1, pp. 11-22
Persistent link: https://www.econbiz.de/10010477126
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The Impact of Competing Ads on Click Performance in Sponsored Search
Agarwal, Ashish - 2016
Our research examines the impact of competing ads on click performance of an ad in Sponsored Search. We use a unique dataset of 1267 advertiser keyword pairs with differing ad quality related to 360 keywords from a search engine to evaluate the click performance. We find that competing high...
Persistent link: https://www.econbiz.de/10012994134