Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

This independent research delves into one of the most influential topics in recent times – the use of brand value as a financial performance indicator. A firm's financial performance is often the outcome of a complex interaction of forces within the firm, as well as with its external...