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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Internationales Marketing
5,813
International marketing
5,091
Multinationales Unternehmen
777
Marketingmanagement
760
Marketing management
725
Transnational corporation
712
Konsumentenverhalten
686
Consumer behaviour
683
Brand management
616
Markenführung
616
Welt
602
World
599
Globalisierung
525
Globalization
503
Deutschland
447
International market entry
444
Internationaler Markteintritt
444
Theorie
420
USA
420
Theory
415
Export
413
United States
407
Germany
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KMU
346
SME
346
Markenimage
345
Brand image
342
Marketing
307
China
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Kulturelle Identität
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Cultural identity
270
Firm performance
236
Brand
215
Markenartikel
211
Schwellenländer
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Emerging economies
203
Interkulturelles Management
195
Strategisches Management
191
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Graue Literatur
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Sammelwerk
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German
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Boso, Nathaniel
5
Cadogan, John W.
5
Gnizy, Itzhak
5
Javalgi, Rajshekhar G.
5
Martin, Silvia L.
4
Mohammad Falahat
4
Nakos, George
4
Sousa, Carlos M. P.
4
Wagner, Joachim
4
Brouthers, Lance Eliot
3
Fuchs, Manfred
3
He, Xinming
3
Leonidou, Leonidas C.
3
Morgan, Neil A.
3
Rialp Criado, Alex
3
Solberg, Carl Arthur
3
Story, Vicky M.
3
Adeola, Ogechi
2
Asmat Nizam Abdul Talib
2
Aulakh, Preet S.
2
Boubakri, Wafa Battikh
2
Brouthers, Keith D.
2
Cavusgil, Erin
2
Chung, Henry F. L.
2
Ciszewska-Mlinarič, Mariola
2
Díez-Vial, Isabel
2
Elbanna, Said
2
Faroque, Anisur Rahman
2
Fernández Olmos, Marta
2
Helm, Roland
2
Hofer, Katharina
2
Ili-Salsabila Abd-Razak
2
Johansson, Johny K.
2
Kamasak, Rifat
2
Katsikeas, Constantine S.
2
Kim, Saejoon
2
Kotabe, Masaaki
2
Kuivalainen, Olli
2
Köstner, Mariella
2
Laukkanen, Tommi
2
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Tectum Verlag
1
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International marketing review
17
Journal of business research : JBR
15
Journal of international marketing
15
International business review : the official journal of the European International Business Academy
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
International marketing in the fast changing world
5
Journal of international entrepreneurship
5
Asia Pacific journal of marketing and logistics
4
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Journal of global marketing
4
International journal of trade and global markets
3
Journal of strategic marketing
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
The journal of business & industrial marketing
3
Baltic journal of management
2
Economies : open access journal
2
Entrepreneurship in international marketing
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
HWWA discussion paper
2
International entrepreneurship and management journal
2
International journal of business and globalisation : IJBG
2
International journal of business competition and growth : IJBCG
2
International journal of economic perspectives : IJEP
2
International journal of emerging markets
2
International journal of export marketing : IJExportM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in rapidly changing environments
2
Inventi impact: supply chain & logistics
2
Journal of business economics and management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of small business strategy
2
Journal of world business : JWB
2
Management research review
2
Multinational business review
2
Technological forecasting & social change : an international journal
2
AIB MENA 3rd Annual Conference (Academy of International Business Middle East & North Africa Chapter), American University in Cairo, January 12-14, 2013
1
Applied economics
1
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ECONIS (ZBW)
237
OLC EcoSci
1
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1
Entrepreneurial orientation, commitment to the internet and export performance in small and medium sized exporting firms
Mostafa, Rasha H.A.
;
Wheeler, Colin
;
Jones, Marian V.
- In:
Journal of international entrepreneurship
3
(
2006
)
4
,
pp. 291-302
Persistent link: https://www.econbiz.de/10003731303
Saved in:
2
Key factors for successful export performance for small firms
Brouthers, Lance Eliot
;
Nakos, George
;
Hadjimarcou, John
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 21-38
Persistent link: https://www.econbiz.de/10003889855
Saved in:
3
Persistence and learning : success factors of Taiwanese firms in international markets
Johnson, Joseph
;
Yin, Eden
;
Tsai, Hueiting
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10003889899
Saved in:
4
Control and performance in international channels : autos in an emerging market
Ahmed, Ahmed A.
;
Ghais, Mona Al
- In:
Journal of transnational management : the official …
14
(
2009
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10003897924
Saved in:
5
The role of systematic international market selection on small firms' export performance
Brouthers, Lance E.
;
Nakos, George
-
2006
Persistent link: https://www.econbiz.de/10003410827
Saved in:
6
Geographic orientation and performance : evidence from British exporters
Beleska-Spasova, Elena
;
Glaister, Keith W.
- In:
Management international review : mir ; journal of …
50
(
2010
)
5
,
pp. 533-557
Persistent link: https://www.econbiz.de/10008664291
Saved in:
7
Corporate diversification, TMT experience, and performance : evidence from German SMEs
Deeksha Singh
;
Gaur, Ajai S.
;
Schmid, Florian P.
- In:
Management international review : mir ; journal of …
50
(
2010
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10003936219
Saved in:
8
Special issue on the performance implications of international marketing strategy
2009
Persistent link: https://www.econbiz.de/10003936316
Saved in:
9
When does international marketing standardization matter to firm performance?
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
Saved in:
10
Relationship capabilities, quality, and innovation as determinants of export performance
Lages, Luis Filipe
;
Silva, Graça
;
Styles, Chris
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 47-70
Persistent link: https://www.econbiz.de/10003936344
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