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Multinationality and firm performance: the moderating role of R&D and marketing capabilities
Kotabe, Masaaki; Srinivasan, Srini S.; Aulakh, Preet S. - In: Journal of international business studies : JIBS ; an … 33 (2002) 1, pp. 79-97
Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance...
Persistent link: https://www.econbiz.de/10001679180
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Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra Krishan - 2009
Persistent link: https://www.econbiz.de/10003835923
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Impact of component supplier branding on profitability
Worm, Stefan; Srivastava, Rajendra Krishan - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 409-424
Persistent link: https://www.econbiz.de/10011280167