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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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The importance of target firm customers in acquisitions of technology-based firms
Dalziel, Margaret - In: Advances in mergers and acquisitions 6 (2007), pp. 157-170
Persistent link: https://www.econbiz.de/10003811445
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Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?
Livne, Gilad; Simpson, Ana Vidolovska; Talmor, Eli - 2010
We examine the valuation role of customer acquisition cost, retention and usage in the wireless industry during the period 1997–2004. We develop and test a model that links customer acquisition cost, customer retention and call usage to future financial performance and valuation. In doing so,...
Persistent link: https://www.econbiz.de/10014196244
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Examining business value of customer relationship management systems : IT usage and two-stage model perspectives
Li, Yangfan; Huang, Jinghua; Song, Tingting - In: Information & management : the internat. journal of … 56 (2019) 3, pp. 392-402
Persistent link: https://www.econbiz.de/10012005343
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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The effects of strategy type on the market orientation-performance relationship
Matsuno, Ken; Mentzer, John T. - 2009
Persistent link: https://www.econbiz.de/10003835853
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Customer relationship management and firm performance : the mediating role of business strategy
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 326-346
Persistent link: https://www.econbiz.de/10003986395
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Strategic orientation and social enterprise performance
Liu, Gordon; Takeda, Sachiko; Ko, Wai Wai - In: Nonprofit and voluntary sector quarterly 43 (2014) 3, pp. 480-501
Persistent link: https://www.econbiz.de/10010378589
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Main differentiating issues in aligning information systems with business performance
Fernandes, Silvia C. - In: International journal of information systems in the … 5 (2013) 2, pp. 17-29
Persistent link: https://www.econbiz.de/10009789667
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The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna; Terho, Harri; Parvinen, Petri; … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 625-639
Persistent link: https://www.econbiz.de/10011564319