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Shedding light on the CMO revolving door : a study of the antecedents of chief marketing officer turnover

Nath, Pravin; Mahajan, Vijay - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 93-118

Persistent link: https://www.econbiz.de/10011637156

Signaling virtue : does firm corporate social performance trajectory moderate the social performance-financial performance relationship?

Brower, Jacob; Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 81 (2017), pp. 86-95

Persistent link: https://www.econbiz.de/10011771617

What's in a name? : an analysis of the strategic behavior of family firms

Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280

Persistent link: https://www.econbiz.de/10008664486

Driven to be good : a stakeholder theory perspective on the drivers of corporate social performance

Brower, Jacob; Mahajan, Vijay - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 313-331

Persistent link: https://www.econbiz.de/10010231769

Beating the recession blues : exploring the link between family ownership, strategic marketing behavior and firm performance during recessions

Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 79-93

Persistent link: https://www.econbiz.de/10010370701

Chief marketing officers : a study of their presence in firms' top management teams

Nath, Pravin; Mahajan, Vijay - In: Journal of marketing 72 (2008) 1, pp. 65-81

Persistent link: https://www.econbiz.de/10003643012

Customer orientation and financial performance : women in top management teams matter!

Srivastava, Chandra; Kashmiri, Saim; Mahajan, Vijay - In: Journal of marketing 87 (2023) 2, pp. 190-209

Persistent link: https://www.econbiz.de/10014245082

Beating the Recession Blues : Exploring the Link between Family Ownership, Strategic Marketing Behavior, and Firm Performance During Recessions

Kashmiri, Saim - 2013

This research explores whether family firms exhibit unique marketing behavior, and whether their unique behavior in turn helps them outperform non-family firms during periods of economic contraction. Findings based on a sample of 275 large publicly listed U.S. firms reveal that family firms...

Persistent link: https://www.econbiz.de/10013077667