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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...

Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10

Persistent link: https://www.econbiz.de/10012820100

Is marketing agility important for emerging market firms in advanced markets?

Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10

Persistent link: https://www.econbiz.de/10012303681

Marketing and entrepreneurial success in emerging markets : the nexus

Dzogbenuku, Robert Kwame; Keelson, Solomon Abekah - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 168-187

Persistent link: https://www.econbiz.de/10012153298

The impact of relationship marketing practices on companies' market and financial performance in emerging markets

Rebiazina, Vera; Sharko, Elena; Berezka, Svetlana - In: Journal of economics, finance & administrative science 29 (2024) 57, pp. 186-204

Purpose The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging … research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP … notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects …

Persistent link: https://www.econbiz.de/10014506815

Economic policy uncertainty nexus with the value relevance of advertising : evidence from an emerging market

Jabbouri, Imad; Farooq, Omar; Jabbouri, Rachid - In: International journal of finance & economics : IJFE 29 (2024) 2, pp. 2342-2359

Persistent link: https://www.econbiz.de/10014533422

Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market

Porto, Rafael Barreiros; Akitaya, Paula Borges Gomes; … - In: International journal of emerging markets 18 (2023) 8, pp. 1808-1826

Persistent link: https://www.econbiz.de/10014333936

Tobin's Q approximation as a metric of firm performance : an empirical evaluation

Butt, Moeen Naseer; Baig, Ahmed S.; Seyyed, Fazal Jawad - In: Journal of strategic marketing 31 (2023) 3, pp. 532-548

Persistent link: https://www.econbiz.de/10014304911

The impact of artificial intelligence in marketing on the performance of business organizations : evidence from SMEs in an emerging economy

Abrokwah-Larbi, Kwabena; Awuku-Larbi, Yaw - In: Journal of entrepreneurship in emerging economies 16 (2024) 4, pp. 1090-1117

Persistent link: https://www.econbiz.de/10015056491

Marketing in the emerging markets of Islamic countries

Marinov, Marin A. (ed.) - 2007

Persistent link: https://www.econbiz.de/10003367628

Strategic orientations and innovation in resource-constrained SMEs of an emerging economy

Batra, Safal; Sharma, Sunil; Dixit, Mukund R.; Vohra, … - In: Journal of entrepreneurship 24 (2015) 1, pp. 17-36

Persistent link: https://www.econbiz.de/10011399603

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