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An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Whitler, Kimberly A. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
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When and how board members with marketing experience facilitate firm growth
Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R. - In: Journal of marketing 82 (2018) 5, pp. 86-105
Persistent link: https://www.econbiz.de/10011912141
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
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The criticality of CMO-CIO alignment
Whitler, Kimberly A.; Boyd, D. Eric; Morgan, Neil A. - In: Business horizons 60 (2017) 3, pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
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The impact of boards of directors on chief marketing officer performance : framing and research agenda
Whitler, Kimberly A.; Lee, Ben; Young, Sarah - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 116-136
Persistent link: https://www.econbiz.de/10013401791
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The enterprise activism risk model : how good intentions can jeopardize business success
Whitler, Kimberly A.; Barta, Thomas - In: Journal of retailing 100 (2024) 2, pp. 330-340
Persistent link: https://www.econbiz.de/10015065293