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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing
31,412
Marketingmanagement
17,084
Marketing management
16,495
Marktforschung
12,308
Market research
6,866
Consumer behaviour
5,429
Theorie
5,298
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5,270
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5,259
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4,587
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3,879
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2,843
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2,807
marketing
2,596
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2,582
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2,345
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2,087
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2,066
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2,011
Online-Marketing
1,764
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1,724
Innovation
1,576
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1,533
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1,456
Marketing theory
1,303
Marketingtheorie
1,299
Advertising
1,292
Firm performance
1,221
Strategic management
1,216
Social Web
1,198
Social web
1,195
Agribusiness
1,104
Internationales Marketing
1,096
SME
1,093
KMU
1,080
International marketing
1,045
Vereinigte Staaten
1,009
Markenartikel
992
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962
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160
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961
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Schüller, Anne M.
15
Fuchs, Gerhard
12
Marinov, Marin A.
9
Laukkanen, Tommi
8
Morgan, Neil A.
8
O'Cass, Aron
8
Brettel, Malte
7
Engelen, Andreas
6
Fritz, Wolfgang
6
Parnell, John A.
6
Bodlaj, Mateja
5
Boso, Nathaniel
5
Gnizy, Itzhak
5
Hirvonen, Saku
5
Homburg, Christian
5
Hulland, John
5
Mohammad Falahat
5
Ngo, Liem Viet
5
Rahman, Mahabubur
5
Reijonen, Helen
5
Snoj, Boris
5
Spillan, John E.
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Cadogan, John W.
4
Crick, Dave
4
Didonet, Simone Regina
4
Ellis, Paul D.
4
Frösén, Johanna
4
Hua, Zhongsheng
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Ke, Weiling
4
Khan, Huda
4
Kumar, V.
4
Le Meunier-FitzHugh, Kenneth
4
Liu, Hefu
4
Mahmoud, Mahmoud Abdulai
4
Morgan, Robert
4
Nath, Prithwiraj
4
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Springer Fachmedien Wiesbaden
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Technische Universität <Braunschweig> / Institut für Marketing
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Renessans Kapital <Moskau>
2
Verlag Dr. Kovač
2
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Edward Elgar Publishing
1
IGI Global
1
Johann Heinrich von Thünen-Institut
1
Logos Verlag Berlin
1
Melbourne Business School
1
Mižnarodna naukovo-praktyčna konferenciya Aspekty stabilʹnoho rozvytku ekonomiky v umovach rynkovych vidnosyn <8., 2014, Uman>
1
Otto-Friedrich-Universität Bamberg
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo / Fakulʹtet ėkonomiki, menedžmenta i informatiki
1
RWTH Aachen
1
Symposium on Research in Marketing and Entrepreneurship <1992, Fontainebleu; Chicago, Ill.>
1
Umansʹkyj nacionalʹnyj universytet sadivnyctva
1
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
1
Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
1
Verlag Franz Vahlen
1
Vilniaus Universitetas / Verslo Katedra
1
Vserossijskaja Naučnaja Konferencija Problemy Upravlenija Ėkonomikoj v Transformiruemom Obščestve <2004, Pensa>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of strategic marketing
35
The journal of business & industrial marketing
21
Journal of the Academy of Marketing Science
17
Cogent business & management
16
International marketing review
15
International business review : the official journal of the European International Business Academy
13
Marketing intelligence & planning
13
International entrepreneurship and management journal
11
European journal of marketing : EJM
10
Marketing in the emerging markets of Islamic countries
10
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of global marketing
8
Journal of international marketing
8
Journal of marketing management : MM
8
SpringerLink / Bücher
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Journal of research in marketing and entrepreneurship
7
The marketing review
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
International journal of innovation management
6
Journal of business ethics : JOBE
6
Journal of entrepreneurship in emerging economies
6
Journal of retailing and consumer services
6
MSI reports : working paper series
6
Management research review
6
AMS review : official publication of the Academy of Marketing Science
5
Asia Pacific journal of marketing and logistics
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of small business and enterprise development
5
Management decision : MD
5
Working paper series
5
Baltic journal of management
4
European journal of international management : EJIM
4
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Source
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ECONIS (ZBW)
1,246
USB Cologne (EcoSocSci)
19
USB Cologne (business full texts)
4
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1
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1
Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap
;
Boon Liat Cheng
;
Hussain, Nurhuzira Mohamad
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
2
,
pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
Saved in:
2
The state of art of resource-based theory in
marketing
research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
3
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
4
Toward the measurement of market orientation : scale development and validation
Farooq, Rayees
;
Vij, Sandeep
- In:
Management research review
45
(
2022
)
10
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013361467
Saved in:
5
Is market orientation affected by the size and diversity of customer networks?
Ellis, Paul D.
- In:
Management international review : mir ; journal of …
50
(
2010
)
3
,
pp. 325-345
Persistent link: https://www.econbiz.de/10003977280
Saved in:
6
The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho
;
Spillan, John E.
- In:
Management research review
33
(
2010
)
5/6
,
pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
Saved in:
7
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
Saved in:
8
Role of
marketing
intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan
;
Raisani, Israr
;
Iftekhar, Hanan
;
Mushtaq, …
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
6
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
Saved in:
9
The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Dong, Xiaodan
;
Hinsch, Christian Andrew
;
Zou, Shaoming
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10010212386
Saved in:
10
Principles of Marketology, Volume 1 : Theory
Aghazadeh, Hashem
-
2016
Persistent link: https://www.econbiz.de/10012396696
Saved in:
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