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A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia; Carrillat, François A.; … - 2009
Persistent link: https://www.econbiz.de/10003835863
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40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
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Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Pupovac, Ljubomir; Carrillat, François A.; Michayluk, David - In: European journal of marketing 56 (2022) 7, pp. 1856-1884
Persistent link: https://www.econbiz.de/10013352647
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A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance
Selmi, Noureddine; Chaney, Damien - In: Journal of business research : JBR 89 (2018), pp. 99-109
Persistent link: https://www.econbiz.de/10011881601