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Unternehmenserfolg
Marketingmanagement
17,148
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Laukkanen, Tommi
8
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7
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5
Boso, Nathaniel
5
Gnizy, Itzhak
5
Hirvonen, Saku
5
Mohammad Falahat
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Cadogan, John W.
4
Chung, Henry F. L.
4
Crick, Dave
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Didonet, Simone Regina
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Engelen, Andreas
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Faroque, Anisur Rahman
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Frösén, Johanna
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Hua, Zhongsheng
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Jaakkola, Matti
4
Javalgi, Rajshekhar G.
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Ke, Weiling
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Liu, Hefu
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Mahmoud, Mahmoud Abdulai
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Morgan, Robert
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Soewarno, Noorlailie
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Spillan, John E.
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Tjahjadi, Bambang
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Wong, Ho Yin
4
Aghazadeh, Hashem
3
Anabila, Peter
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Asseraf, Yoel
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of strategic marketing
33
The journal of business & industrial marketing
20
Cogent business & management
19
International marketing review
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International entrepreneurship and management journal
14
Journal of the Academy of Marketing Science
13
International business review : the official journal of the European International Business Academy
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European journal of marketing : EJM
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Marketing intelligence & planning
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International journal of hospitality management
9
European management journal
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International journal of economic perspectives : IJEP
8
Journal of international marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
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Journal of global marketing
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Journal of marketing management : MM
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Management research review
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Australasian marketing journal
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of innovation management
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Journal of research in marketing and entrepreneurship
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Journal of retailing and consumer services
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Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
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Management decision : MD
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AMS review : official publication of the Academy of Marketing Science
5
International journal of business competition and growth : IJBCG
5
International journal of trade and global markets
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Journal of business venturing
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Journal of enterprising culture
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Journal of entrepreneurship in emerging economies
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Journal of information & knowledge management : JIKM
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Journal of marketing
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The marketing review
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Asia Pacific journal of marketing and logistics
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Baltic journal of management
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ECONIS (ZBW)
1,235
USB Cologne (EcoSocSci)
3
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1
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1
Managed earnings : the negative impact of marketer's discretionary
advertising
expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
2
Effect of
advertising
expenses and sales incentives on financial performance : dissecting the cases of two market leaders
Hossain, Madhobi
;
Islam, Tiasha
- In:
Business and Economic Research : BER
9
(
2019
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10012030315
Saved in:
3
The impact of R&D and
advertising
on firm performance in high-tech industries : evidence from the U.S. information and communications technology industry
Pourkarimi, Parisa
;
Kam, Eric
- In:
Journal of quantitative economics
20
(
2022
)
3
,
pp. 723-753
Persistent link: https://www.econbiz.de/10013441698
Saved in:
4
Social media
advertising
and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George
;
Seglah, Samuel Kingsford
;
Coffie, …
- In:
International journal of electronic marketing and …
15
(
2024
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
Saved in:
5
Influence of selectd groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka : retailers' perspective
Mujahid Hilal, Mohamed Ismail
;
Mubarak, Kaldeen Mohamed
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011317298
Saved in:
6
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
7
The future performance of marketing communication : a comparative study
Rekettye, Gábor
- In:
International journal of business performance management
18
(
2017
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011736013
Saved in:
8
Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth
;
Tarsakoo, Penpattra
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 93-121)
.
2020
Persistent link: https://www.econbiz.de/10012521542
Saved in:
9
Entrepreneurs' improvisationa behavior and firm performance : a study of dispositional and environmental moderators
Hmieleski, Keith M.
;
Corbett, Andrew C.
;
Baron, Robert A.
- In:
Strategic entrepreneurship journal : SEJ
7
(
2013
)
2
,
pp. 138-150
Persistent link: https://www.econbiz.de/10009769251
Saved in:
10
Psychological resilience and its downstream effects for business survival in nascent entrepreneurship
Chadwick, Ingrid C.
;
Raver, Jana L.
- In:
Entrepreneurship theory and practice : ET&P
44
(
2020
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10012180673
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