As consumers spend more time on their mobile devices, a focal retailer's natural approach is to target potential customers in close proximity to its own location. Yet focal (own) location targeting may cannibalize profits on inframarginal sales. This study demonstrates the effectiveness of...

By linking corporate social performance, advertising, and R&D to firm-idiosyncratic risk, this study finds that firms gain by "doing good." Higher levels of corporate social performance boost firm legitimacy to stakeholders, thus helping to stabilize firm stock prices