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Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
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Empirical exploration of customer management focus and its impact on business performance
In: Ekonomický časopis : časopis pre ekonomickú … 68 (2020) 7, pp. 714-736
Persistent link: https://www.econbiz.de/10012591142
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How Knowledge Management Processes Increase Customer Value and Firm Performance Through Value Co-Creation
Ode, Egena - 2018
The focus of this paper is to contribute to the strategy and value literature by examining how different knowledge management (KM) processes contribute to firm performance and customer value. In this study, we also examine how value co-creation affects firm performance and customer value. The...
Persistent link: https://www.econbiz.de/10012923943
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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Customer functional value creation through a sustainable entrepreneurial orientation approach
Criado-Gomis, Ana; Iniesta-Bonillo, M. Ángeles; … - In: Economic research 33 (2020) 1,2, pp. 2360-2377
Persistent link: https://www.econbiz.de/10013191691
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Under entrepreneurial orientation, how does logisitics performance activate customer value co-creation behavior?
Luu Trong Tuan - In: The international journal of logistics management 28 (2017) 2, pp. 600-633
Persistent link: https://www.econbiz.de/10011655370
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Experiences of embedding long-term thinking in an environment of short-termism and sub-par business performance : investing in intangibles for sustainable growth
Sewchurran, Kosheek; Dekker, Johan; McDonogh, Jennifer - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 997-1041
Persistent link: https://www.econbiz.de/10012031249
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Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
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Cultivating value creation
Davidow, Moshe - In: Journal of creating value 8 (2022) 1, pp. 58-70
Persistent link: https://www.econbiz.de/10014580999