performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was … in the marketing communications industry. Structural equation modeling was used to verify proposed relationships. The … results show that relationship marketing orientation moderates all relations of constructs in the research model. In …

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted … marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive … action) and their future commitments towards green marketing (symbolic action). The authors also analyzed the impact of …