Similar Search Results

Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies

Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187

Persistent link: https://www.econbiz.de/10014470114

The role of competitve advantage in strategic determinants of export perfomance : theoretical framework

Lima Rua, Orlando; Silva França, Alexandra - In: The international journal of management science and … (2015) 15, pp. 66-93

entrepreneurial orientation, resources and capabilities, and export performance of Portuguese small and medium enterprises exporting … the relationship between these determinants, competitive advantage and export performance, and 2) to analyze how the …

Persistent link: https://www.econbiz.de/10010503600

Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation

Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543

Persistent link: https://www.econbiz.de/10011712268

SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance

Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012234645

Export performance of international new ventures in emerging market

Mohammad Falahat; Migin, Melissa W. - In: International journal of business and globalisation : IJBG 19 (2017) 1, pp. 111-125

Persistent link: https://www.econbiz.de/10011847642

Leveraging marketing capabilities into competitive advantage and export performance

Tan, Qun; Sousa, Carlos M. P. - In: International marketing review 32 (2015) 1, pp. 78-102

Persistent link: https://www.econbiz.de/10010528934

The influence of relational capability and marketing capabilities on the export performance of emerging market firms

Pham, Thi Song Hanh; Monkhouse, Lien Le; Barnes, Bradley R. - In: International marketing review 34 (2017) 5, pp. 606-628

Persistent link: https://www.econbiz.de/10011730785

Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence

Martin, Silvia L.; Javalgi, Rajshekhar G.; Ciravegna, … - In: Journal of business research : JBR 107 (2020), pp. 25-37

Persistent link: https://www.econbiz.de/10012156665

How marketing capabilities and current performance drive strategic intentions in international markets

Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121

Persistent link: https://www.econbiz.de/10012026165

Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance

Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023

Persistent link: https://www.econbiz.de/10013185070

1
2
3
4
5
6
7
8
9
10
Next
Last