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Unternehmenserfolg
Customer lifetime value
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Marketing intelligence & planning
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Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
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2
The influence of innovative organizational culture on marketing strategy formulation and results
Machado Toaldo, Ana Maria
;
Didonet, Simone Regina
; …
- In:
Latin American business review : journal of the …
14
(
2014
)
3/4
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010241512
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