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The interplay of eco-innovation and market uncertainty on green marketing orientation and business performance
Shaukat, Fatima; Zaman, Hafiz Muhammad Fakhar; Nguyen … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 48-68
Persistent link: https://www.econbiz.de/10014447594
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How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har; Goh Yen Nee; Shaizatulaqma Kamalul Ariffin; … - In: International journal of sustainable strategic management 7 (2019) 1/2, pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?
Nuryakin; Maryati, Tri - In: Cogent business & management 9 (2022) 1, pp. 1-19
This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions to achieving green marketing performance....
Persistent link: https://www.econbiz.de/10014429313
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Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer; Gupta, Amit; Gaur, Vidhu - In: Business strategy and the environment 32 (2023) 8, pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
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Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat; Amiruddin Ahamat; Nizam, Nurul Zarirah - In: International journal of business competition and … 7 (2020) 1, pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing
Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010
The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...
Persistent link: https://www.econbiz.de/10011824443
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Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo, Zhang; Cong Phan The; Sanyal, Shouvik; Wanich Suksatan - In: Economic research 35 (2022) 1,5, pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989
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The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene; Shukla, Amit - In: Journal of global marketing 36 (2023) 3, pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
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The effect of green marketing strategy on business performance : a study of organic farms in Taiwan
Wu, Shwu-Ing; Lin, Syuan-Ru - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 141-156
Persistent link: https://www.econbiz.de/10011555766