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~subject:"Unternehmensethik"
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Normative perspectives for ethical and socially responsible marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
-
2009
Persistent link: https://www.econbiz.de/10003876280
Saved in:
2
Ethics in marketing : international cases and perspectives
Murphy, Patrick E.
;
Laczniak, Gene R.
;
Prothero, Andrea
-
2012
Persistent link: https://www.econbiz.de/10009491926
Saved in:
3
Marketing ethics and CSR in marketing : research challenges for the next decades
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Handbook on ethics and marketing
,
(pp. 1-14)
.
2015
Persistent link: https://www.econbiz.de/10011301249
Saved in:
4
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
5
Ethics in marketing : international cases and perspectives
Murphy, Patrick E.
;
Laczniak, Gene R.
;
Harris, Fiona
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011586737
Saved in:
6
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
7
Marketing ethics and corporate social responsibility for a broader societal perspective
Murphy, Patrick E.
;
Laczniak, Gene R.
- In:
Business transformation for a sustainable future
,
(pp. 183-193)
.
2022
Persistent link: https://www.econbiz.de/10014471055
Saved in:
8
Discount drugstore : no gifts allowed?
Laczniak, Gene R.
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 81-83)
.
2017
Persistent link: https://www.econbiz.de/10011609674
Saved in:
9
Catholic social thought and ethical issues in marketing
Klein, Thomas A.
;
Laczniak, Gene R.
-
2009
Persistent link: https://www.econbiz.de/10003876290
Saved in:
10
Hyper norms : searching for a global code of conduct
Laczniak, Gene R.
;
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
3
,
pp. 245-256
Persistent link: https://www.econbiz.de/10009301191
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