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Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 3, pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
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Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J. - In: Journal of business research : JBR 63 (2010) 3, pp. 263-264
Persistent link: https://www.econbiz.de/10003959641
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Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y. - In: Journal of business research : JBR 63 (2010) 12, pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
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How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458
Persistent link: https://www.econbiz.de/10012207534