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Ethical leaders and their followers : the transmission of moral identity and moral attentiveness

Zhu, Weichun; Treviño, Linda Klebe; Zheng, Xiaoming - In: Business ethics quarterly : the journal of the Society … 26 (2016) 1, pp. 95-115

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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment

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Ethical leadership and follower voice and performance : the role of follower identifications and entity morality beliefs

Zhu, Weichun; He, Hongwei; Treviño, Linda Klebe; Chao, … - In: The leadership quarterly : LQ ; an international … 26 (2015) 5, pp. 702-718

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The effect of authentic transformational leadership on follower and group ethics

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Ethical leadership and follower unethical pro-organizational behavior : examining the dual influence mechanisms of affective and continuance commitments

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Grundlagen des Marketing

Kotler, Philip; Armstrong, Gary; Harris, Lloyd C.; He, … - 2022 - 8., aktualisierte Auflage

Philip Kotlers Bestseller ?Grundlagen des Marketing? zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. Auch die achte Auflage bleibt dem anerkannten Ansatz treu, einen managementorientierten Zugang zum Marketing zu präsentieren und die Haupttrends und -kräfte mit aufzunehmen,...

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What can we learn from #StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility?

He, Hongwei; Kim, Sumin; Gustafsson, Anders - In: Journal of business research : JBR 131 (2021), pp. 217-226

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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

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Retail employee pilferage : a study of moral disengagement

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