Grougiou, Vassiliki; Balabanis, George; Manika, Danae - In: Journal of business ethics : JBE 164 (2020) 1, pp. 1-16
This article responds to calls for further research on ethical issues in advertising. The study examines whether … advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand … advertising has on behaviour, as well as on societal and moral values. Advertisers should also avoid using female …