Showing 1 - 10 of 17,727
Persistent link: https://www.econbiz.de/10010409320
Persistent link: https://www.econbiz.de/10002934000
Persistent link: https://www.econbiz.de/10003104718
Persistent link: https://www.econbiz.de/10001507069
Persistent link: https://www.econbiz.de/10012582522
This article responds to calls for further research on ethical issues in advertising. The study examines whether … advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand … advertising has on behaviour, as well as on societal and moral values. Advertisers should also avoid using female …
Persistent link: https://www.econbiz.de/10012227876
Persistent link: https://www.econbiz.de/10011701135
Persistent link: https://www.econbiz.de/10012105050
Persistent link: https://www.econbiz.de/10012017531