Ethics versus survival : the relationship between advertising ethics and new business challenges
Year of publication: |
2019
|
---|---|
Authors: | Schauster, Erin |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 40.2019, 1, p. 90-104
|
Subject: | Ethik | Ethics | Werbung | Advertising | Unternehmensethik | Business ethics | Unternehmensgründung | Business start-up | Wirtschaftsethik | Economic ethics |
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