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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups

Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072

Persistent link: https://www.econbiz.de/10013431078

Early validation of high-tech startups by using (big) data

Ahmed, Saad; Kjørstad, Marianne; Muller, Gerrit; … - In: International journal of innovation management : IJIM 27 (2023) 5, pp. 1-23

Persistent link: https://www.econbiz.de/10014500610

Firm newness, product novelty and aesthetic failure

Laplume, André O.; Srivastava, Manish K. - In: Management decision : MD 52 (2014) 10, pp. 1952-1967

Persistent link: https://www.econbiz.de/10010462686

The Importance of Design Thinking in a Start-Up

Gerson, Errol - 2015

At the core of any ‘startup' is the goal to discern, identify and satisfy an unmet opportunity in the market. At the core of design there's a passion to create an innovative vision for the future. Being a designer and being a designer in a ‘startup' are two very different things, and it...

Persistent link: https://www.econbiz.de/10013020463

Designing a dangerous unicorn : lessons from the Theranos case

Straker, Karla; Peel, Sean; Nusem, Erez; Wrigley, Cara - In: Business horizons 64 (2021) 4, pp. 525-536

Persistent link: https://www.econbiz.de/10012590517

Design thinking and startup incubators : towards a co-creation model for humanizing the new product development process

Pattnaik, Pinaki Nandan; Shukla, Mahendra Kumar; … - In: Rutgers business review 5 (2020) 3, pp. 364-383

Persistent link: https://www.econbiz.de/10012626123

Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice

Huang, Yujia; Hands, David - 2022

turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it … innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational …