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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Innovation marketing : from idea to start ups : a holistic literature review
Spyropoulos, Theocharis Stylianos - In: MIBES transactions : international journal ; … 12 (2018) 1, pp. 145-159
Persistent link: https://www.econbiz.de/10011958598
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The effect of a market orientation, entrepreneurial orientation, and technological capability on innovativeness : a study of young biotechnology ventures in the United States and i...
Renko, Maija; Carsrud, Alan L.; Brännback, Malin - In: Journal of small business management : JSBM ; a joint … 47 (2009) 3, pp. 331-369
Previous research suggest that in order to excel in innovativeness, a firm should simultaneously be market oriented, proactive, and willing to take risks, as well as have access to superior technological assets and capabilities. However, the contribution of these factors on innovative outcomes...
Persistent link: https://www.econbiz.de/10003874310
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Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai; Liu, Qing; Xiumei, Zhu; Deng, Shengliang - In: International entrepreneurship and management journal 11 (2015) 3, pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
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Distinctive dynamic capabilities for new business creation : sensing, seizing, scaling and separating
Roseno, Axel; Enkel, Ellen; Mezger, Florian - In: International journal of technology marketing : IJTMkt 8 (2013) 2, pp. 197-234
Persistent link: https://www.econbiz.de/10009759275
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Radical innovation, market orientation, and risk-taking in Chinese new ventures : an exploratory study
Li, Cai; Yu, Xiaoyu; Liu, Qing; Bang, Nguyen - In: International journal of technology management : IJTM 67 (2015) 1, pp. 47-76
Persistent link: https://www.econbiz.de/10011491586
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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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Entrepreneurship and market orientation as determinants of innovation : the role of business size
Gonzále-benito, Óscar; Mun̄oz-Gallego, Pablo A.; … - In: International journal of innovation management 19 (2015) 4, pp. 1-28
Persistent link: https://www.econbiz.de/10011386208
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Strategisches Markteintrittsverhalten junger Technologieunternehmen : Erfolgsfaktoren der Vermarktung von Produktionsinnovationen
Rüggeberg, Harald - 1997
Persistent link: https://www.econbiz.de/10000951339
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Entrepreneurial orientation and market orientation as antecedents of organisational innovation and performance
Veidal, Asbjørn; Korneliussen, Tor - In: International journal of entrepreneurship and small business 19 (2013) 2, pp. 234-250
Persistent link: https://www.econbiz.de/10009775601