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Digital internationalization of traditional firms : virtual presence and entrepreneurial orientation
Ipsmiller, Edith; Dikova, Desislava; Brouthers, Keith D. - In: Journal of international management 28 (2022) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10013471387
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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Follow for follow : marketing of a start-up company on Instagram
Virtanen, Henrik; Björk, Peter; Sjöström, Elin - In: Journal of small business and enterprise development 24 (2017) 3, pp. 468-484
Persistent link: https://www.econbiz.de/10011777156
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Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge; Deng, Fumin; Hao, Andy W. - In: Industrial marketing management : the international … 88 (2020), pp. 35-46
Persistent link: https://www.econbiz.de/10012285320
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Entrepreneurial intervention in electronic markets : the influence of customer participation
Merigo, Jose Maria; Rocha, Cimar; Garcia-Agreda, Sergio - In: International entrepreneurship and management journal 9 (2013) 4, pp. 521-529
Persistent link: https://www.econbiz.de/10010247777
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How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.; Zhang, Yameng; Zhan, Wu; Sharma, Piyush - In: Journal of business research : JBR 139 (2022), pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
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Relationships between entrepreneurs in business incubators : an exploratory case study
Redondo-Carretero, María; Camarero Izquierdo, Carmen - In: Journal of business-to-business marketing 24 (2017) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10011674247
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Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man; Gabrielsson, Peter - In: Industrial marketing management : the international … 64 (2017), pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
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A model for lead conversions through cold calling in startup B2B services firms in India : a sense-making derivation
Raj, Abishek Santhosh; Shagirbasha, Shameem; Madhan, Kumar - In: South Asian journal of business studies 11 (2022) 3, pp. 370-384
Persistent link: https://www.econbiz.de/10013373024
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Identification of Marketing Capabilities : A Study on Indian Product Based B2B Telecom Start-Ups
Aeron, Prageet; Jain, Rekha - 2014
New technology based start-ups play a very important role in developing the economy of a country. In India telecom sector has seen unprecedented growth over the decade and this has led to emergence of several telecom related start-ups. However, product based B2B start-ups are still rare and they...
Persistent link: https://www.econbiz.de/10014188195