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History matters : the role of history in corporate brand strategy
Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
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How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices
Iglesias, Oriol; Saleem, Fathima Zahara - In: Marketing intelligence & planning 33 (2015) 2, pp. 216-234
Persistent link: https://www.econbiz.de/10011326044
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The role of corporate culture in relationship marketing
Iglesias, Oriol; Sauquet, Alfons; Montaña, Jordi - In: European journal of marketing : EJM 45 (2011) 4, pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932