//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Unternehmenskultur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer engagement with self-...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Unternehmenskultur
Brand management
53
Markenführung
47
Markenartikel
36
Brand
33
Consumer behaviour
30
Brand image
29
Markenimage
26
Brands
21
Konsumentenverhalten
21
United Kingdom
16
Employees
10
Ireland
10
Brand equity
9
Großbritannien
9
Social Web
9
Social web
9
Bank
8
Führungsstil
8
Irland
8
Leadership style
8
Markenpolitik
8
Arbeitsverhalten
7
Banking
7
Corporate culture
7
USA
7
United States
7
Work behaviour
7
Beziehungsmarketing
6
Brand identity
6
Brand loyalty
6
Marketing
6
Relationship marketing
6
Spain
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Financial services
5
International marketing
5
Produktmanagement
5
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
7
Author
All
De Chernatony, Leslie
5
Buil, Isabel
4
Bravo, Rafael
2
Martínez, Eva
2
Pardos Martínez, Eva
2
Catalán, Sara
1
Halikias, John G.
1
Matute, Jorge
1
Suvatjis, Jean
1
Wallace, Elaine
1
more ...
less ...
Published in...
All
Business research quarterly : BRQ
1
Corporate brand and corporate reputation
1
Journal of business economics and management
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
2
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
3
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
4
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
5
Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean
;
De Chernatony, Leslie
;
Halikias, John G.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
Saved in:
6
From internal brand management to organizational citizenship behaviours : evidence from frontline employees in the hotel industry
Buil, Isabel
;
Martínez, Eva
;
Matute, Jorge
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 256-271
Persistent link: https://www.econbiz.de/10011556074
Saved in:
7
The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel
;
Catalán, Sara
;
Martínez, Eva
- In:
Business research quarterly : BRQ
19
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011660313
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->